Resetting Loyalty Credits: A Fresh Start Each January
The Power of Reset: Embracing a New Year in Ruckus Loyalty Program
You keep your Points Earned! (Dollars to spend in Ruckus) Credits reset.
As we welcome the new year, it’s not just about making resolutions or setting goals; it’s also a time for refreshing and resetting. This holds true especially for loyalty programs. In this light, we’re excited to talk about a significant update to our loyalty program – resetting loyalty credit each January.
Keep Your Earned Points, Reset Your Status
The core of this update is simple yet impactful. Every January, while our loyal members keep their accumulated points that are equal to $1, their status for point accumulation resets for the next calendar year. This reset doesn’t mean losing what you’ve earned; instead, it’s about starting anew on a journey to more rewards.
How Does It Work?
- Accumulation and Rewards: Throughout the year, members earn loyalty points based on their spending. The structure is tiered to ensure that the more you spend, the more you earn:
- Earn $.10 for every $1 spent for an accumulated spend of $0 to $1000.
- Earn $.12 for every $1 spent for an accumulated spend between $1,000 and $3,000.
- Earn $.15 for every $1 spent when your accumulated spend is over $3,000.
- January Reset: Come January, while you retain your points equivalent to $1, your spend total resets. This means everyone starts the year on the same footing, ready to climb up the tiers once again.
Why Reset Annually?
- Fair Play: This system ensures that all members, new and old, have an equal opportunity to enjoy the benefits of the program each year.
- Encouragement to Spend: With the reset, members are encouraged to maintain or increase their spending to maximize rewards.
- Constant Engagement: The annual reset keeps the program dynamic and engaging, preventing stagnation and loss of interest.
Retaining Value, Encouraging Growth
By retaining the monetary equivalent of the points earned, we ensure that no member loses the value they have accumulated. This balance acts as a motivator to continue engaging with the program, fostering a sense of achievement and loyalty.
Maximize Your Rewards: Link Every Visit with Your Phone Number
To ensure you always receive the points you deserve, it’s crucial to link each visit with your phone number. This simple step guarantees that all your spending is accounted for, enabling you to accumulate points more effectively. As you engage more with our loyalty program, you’ll not only earn more points but also unlock better offers. Your loyalty and engagement play a key role in moving up the tiers, enhancing the rewards and experiences we can offer you.
The Tiers of Ruckus Loyalty: Understanding Our RFM Criteria
Our loyalty program is structured around the RFM (Recency, Frequency, Monetary) criteria. This approach helps us understand and appreciate our guests’ engagement levels:
- Recency: How recently you have visited Ruckus.
- Frequency: How frequently you visit Ruckus.
- Monetary: How much you spend at Ruckus.
Based on these criteria, we categorize our guests into various tiers of Ruckus Loyalty:
- Champion
- Loyal
- Almost Loyal
- Occasional
- Big Spenders
Through our loyalty tracking, we can identify which guests belong to which tiers. Our goal is to reward our most loyal guests and engage with new ones as they navigate through our loyalty tiers. We are getting better at this and will be engaging more with all our tiers in the program.
In Conclusion
Resetting loyalty credits each January is more than a policy update; it’s a commitment to keeping our loyalty program fair, engaging, and rewarding. As our members embark on this refreshed journey, we look forward to a year of renewed enthusiasm and continued loyalty. Here’s to a fantastic year ahead, filled with rewarding experiences and valuable savings!